If your target customers are native or highly fluent English speakers, don’t make the mistake of thinking all you need is a ‘native English copywriter’.
Look around at the marketing, advertising, packaging, websites, and apps in your own native language. It was all made by copywriters and art directors with your native language.
There’s a lot of mediocre and a lot of crap, right?
Same in English. Only a small percentage of it is brilliant.
…I wonder why that is… 😉
I create brand languages
Your brand language is the personality your brand communicates with. Verbally and visually.
A strong brand language is not possible for competitors to copy. Your website, your app, your packaging is so ‘you‘ that if (hypothetically) we took your logo away, customers would still know it’s you.
It also digs deep into the motivations and mental barriers of your target customers.
It answers to their needs and concerns; their hopes and dreams.
Is a strong brand language valuable?
A study by Mark and Pearson showed that market value and profit
margin for brands with a strong archetypal identity rose considerably
higher and faster than those without.
Clifford Nass, at Stanford University, found that users respond to
digital interfaces as if they are human. People unconsciously try to
create a coherent picture of a ‘person’. When this coherence isn’t
communicated, trust is eroded.
With my strategic thinking and laser-focused communications, my clients typically 2X their growth and more
I will transform your vision into strategy and communications that:
- Differentiate you – positioning you as the company to do business with
- Bring more leads in
- Nurture and convert more leads
- Keep your customers on board, and help them buy more
- Shorten buying cycles (a.k.a. sales cycles)
- Help you grow in new markets
I’ve helped a finance startup take the market lead with a consumer credit product; a mid-sized b2b technology company win contracts with major telecoms operators; a new marketing agency sign mid-sized retail clients; and much more.