Lean Marketing – Proptech Marketing – Strategy, Prototypes, Communications, and Content for PropTech and Smart City Projects – Richard Clunan
richard clunan – brand strategist and brand writer

I help B2B Technology projects grow

Marketing Strategy, UX Prototyping, and Communications for B2B

I help B2B Technology projects grow

Marketing Strategy, UX Prototyping, and Communications for B2B

I help B2B Technology projects grow

Marketing Strategy, UX Prototyping, and Communications for B2B

Is my work any good?

David Ogilvy, the guy Wikipedia calls The Father of Advertising, said this: “Drayton Bird knows more about direct marketing than anyone else in the world.” And here’s something Drayton said about a piece of my work:

The power of words (free downloads)...

'This is my tribe'

That's what your users need to feel. In this pdf: the fundamentals of Brand Language and Magnetic Messaging, with samples of my work for an App.

Download (no email needed)

A powerful website

...is shaped around messages that motivate your users. In this pdf: Archetypes of a Brand, with samples of my work for a Website.

Download (no email needed)

Target the right people with razor sharp communication

...and grow your business fast

How Verbal + Visual can work together to bring you more profit. With samples of my work for Expos & Events.

Client agreement: Email me for this pdf. richard@verb.ly


In a world of cookie cutter marketing and ‘me too’ copywriters, you stand head and shoulders above.

I REALLY like your copywriting style. It’s fresh, easy to read, and while tongue in cheek at times (and cheeky at times), it’s clearly underpinned by a solid strategy. It demands to be read. And it disarms the cynicism and cuts through the information overload.

I have rubbed shoulders with some pretty eminent copywriting beings. I was invited to present with Gary [Halbert] at one of his marketing boot camps[…]I’ve had long friendship with Jay Abraham too[…]had some good chats with Drayton back in the days he presented workshops in Australia[…] So when I say I REALLY like your copy, I’ve got some pretty impressive benchmarks to compare it with.

Chris Newton, CEO, RIT

Richard has two valuable talents which many far better-known writers have never mastered. He can vary his style. And his work has charm.

Drayton Bird, Founder DBA

Richard has built us a brand voice that fits us like a glove, and the marketing communications he makes bring to life our complex technical products. Creative solutions where they can make the difference, and always strategic. Most importantly his work has invigorated a marketing function in Cellusys that is otherwise staid within the Mobile Telecoms Infrastructure business.

Dawood Ghalaieny, CEO Cellusys

Richard…..THANK YOU. I’ve only read through the entire thing once and that was when I woke up at 6am this morning, but its great. I am going to work through it all today and try to execute on the things you suggest. Money well spent i’ll say. THANK YOU.

David Craig White, Partner & Managing Director, Waimea Digital

See 17 testimonials here. (Need to edit the code for this section – currently it enables only 5 testimonials.)

Not ready to hire me yet? Want a reminder?

With so much going on, you'll forget my url. I'll send you 1 quick email in 2 months

Start our Conversation

richard@verb.ly       +353 87 357 4031 (Call / SMS / WhatsApp)