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Persona writing – the broad sweep A persona is a sketch of a segment of your audience. Choose key segments for your business, including people who influence the buying process, Early Adopters if that’s the stage you’re at; Later Adopters if you’re doing preparatory marketing for them. But only choose those you’ll focus on for now. Create more personas when you’re moving to a new segment. Find your sweet spot customers What’s the revenue from customers in different segments, and the potential of that segment? Put the figures down on paper. You might find the ones you assumed to be...