David Ogilvy, the guy Wikipedia calls The Father of Advertising, said this: “Drayton Bird knows more about direct marketing than anyone else in the world.” And here’s something Drayton said about a piece of my work:
“Richard, One word. Perfect. This is Cellusys. You have captured it. Lets do it… ALL.”
“The voice is amazing. I have no idea how you were able to write something that sounds like it came from my mouth. I shared it with a few friends and they too said it was amazing how you captured ‘me’. You certainly have a talent for identifying something and giving it life through words.”
“I was spellbound on how you can ‘talk’ with your words. What an awesome gift you have…”
“Wow, Richard. You’re a “real” copywriter—the kind who gets people to read what you write. Once I started I couldn’t stop! Looking forward to learning more from you.”
“Richard, your 22 Ways rock! […] It feels like you wrote these just for me, not to the world. Did you?”
“You are goooood, Richard. Thank you for sharing the beautiful ideas.”
“I used to be an English professor; suddenly, I’m feeling like my students did when they got back one of their essays with my handwriting all over it. […] I’ve revised the script based on your suggestions.”
“Just wanted to say “that was a read worthy of my time”. Your work is inspiring, talent rises to the top!”
"Richard was very professional and got the best out of everyone he engaged with. Never afraid to challenge, he very successfully approached this project with a fresh set of ideas, resulting in concepts that we would never have considered. Give Richard a call and you will find this our for yourself."
Richard impressed me when he flew over to our office to attend a briefing in person. I think he likes to get under the surface in order to create good writing. He is perceptive and an all round great team member.
“Richard…..THANK YOU. I’ve only read through the entire thing once and that was when I woke up at 6am this morning, but its great. I am going to work through it all today and try to execute on the things you suggest. Money well spent i’ll say. THANK YOU”
David Craig White
"I had been searching for a good B2B copywriter for quite some time before I found Richard. I guess that's why they say good things come to those who wait.
Richard can write copy that tells your real story, builds trust and gets people to buy what you are selling or do what you want them to do.
It's hard to put into words why Richard is so good at what he does...so I guess I'll use just one - Magic"
“We employed Richard as a freelance copywriter on a regular basis through 2008 and 2009, to write copy for Small Business CEO Magazine.
“Richard is extremely thorough in reviewing briefs.
“Richard produces work that meets the brief, and he brings improvements beyond the brief. Things that we had not thought of.
“We employed Richard on 27 assignments. Richard hit the target first time, every time. Not once did I send anything back for changes.
“Communication with Richard is always relaxed, friendly, and positive.
“Richard is with my recommendation as a copywriter, and as a person with whom to do business.”
“Richard has two valuable talents which many far better-known writers have never mastered. He can vary his style. And his work has charm.”
“In a world of cookie cutter marketing and ‘me too’ copywriters, you stand head and shoulders above.”
“I REALLY like your copywriting style. It’s fresh, easy to read, and while tongue in cheek at times (and cheeky at times), it’s clearly underpinned by a solid strategy. It demands to be read. And it disarms the cynicism and cuts through the information overload.”
“I have rubbed shoulders with some pretty eminent copywriting beings. I was invited to present with Gary [Halbert] at one of his marketing boot camps[…]I’ve had long friendship with Jay Abraham too[…]had some good chats with Drayton back in the days he presented workshops in Australia[…] So when I say I REALLY like your copy, I’ve got some pretty impressive benchmarks to compare it with.”