For many websites, you don't need a technical person. I use simple web-build tools. The skillset of lean marketing strategy, brand writing, and design will bring you much more value. I'll build and iterate your site to jigsaw with each stage of your lean marketing.
So here's what I do:
– Figure out a structure for your site (wireframe it), write the copy, design and build the site using a web-build tool.
For more complex sites, see here.