Wireframes + Brand Writing + Microcopy – Lean Marketing – Marketing Strategy, Creative Direction, Copywriting – Richard Clunan

Wireframes + Brand Writing + Microcopy

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This is for more complex sites than the other web build service.

The message impacts the structure of an app so I build the messaging and the structure at the same time.

I bring the wireframes to a first stage, then send them to a UX person or graphic designer to figure out how they'll appear on different screen sizes.

The wording I develop will be crafted to bring the right message to the user, in a voice and tone that suits your brand. All the core messaging on your site is included, from your About page, through to snippets: I'll craft all the little bits of text such as those beside buttons, that help the user feel almost like they're in a conversation.

So here’s what I do in this project:

– Figure out a structure for your site (wireframe it), write the copy, and hand this to your UI/UX person or your designer.

Alternatively, I can do the full project, including the build – see here.