Lean Marketing is on pre-order (because I haven't finished writing it) for €1.
A lot of people buy into Lean Startup – and other good business practices, but still see marketing as a bolt-on.
It's not. This is Lean Startup through a Marketing lens.
Here are the section titles:
@ Start before you start
@ Lean marketing is not a bolt-on
@ You need a Compass. Not a roadmap
@ How to pick ponds and fish
@ Make it so it spreads
@ Grow, Reinvent, Grow, Reinvent