Lean Marketing – Lean Marketing – Marketing Strategy, Creative Direction, Copywriting – Richard Clunan

Lean Marketing

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Lean Marketing is on pre-order (because I haven't finished writing it) for €1.

A lot of people buy into Lean Startup – and other good business practices, but still see marketing as a bolt-on.

It's not. This is Lean Startup through a Marketing lens.

Here are the section titles:

@ Start before you start
@ Lean marketing is not a bolt-on
@ You need a Compass. Not a roadmap
@ How to pick ponds and fish
@ Make it so it spreads
@ Grow, Reinvent, Grow, Reinvent