I'm the founder of this strategy: https://richardclunan.com/B2Bstrategy
This process takes you through 9 clear steps based on best practice methodology to build a Sales & Marketing plan, proven in thousands of B2B successes.
The tenth step is designing a series of tactics.
For one startup, I designed a tactics series that transformed it from $100K over 12 months into $750K per week. (Ask me for details.)
Many founders have an ad-hoc approach to marketing. They'll hit on something that 'kinda' works...
But to make it really work, each tactic needs slotting into a series that encourages the buyer along their journey from First Awareness to Onboarding.
Get that down, and you’ll give your product the best chance of success.
Email me at firstname.lastname@example.org
Or Call/SMS/Whatsapp +353 87 357 4031
Take a clear, coordinated path to your big-picture goals.