This book is for you if you want to write to persuade – whether you need to sell sausages, or stop people piddling on the toilet seat – or whatever.
Maybe you’re in marketing; or you run a website; or your ransom notes are just not bringing in the dough.
Make dry facts sing... Learn the ingredients of persuasive copy; how to make your copy really talk to people; how to get people’s trust – and keep it.
Truth be told, a lot of the stuff in this book is super-simple...
You read it and it clicks: "Of course... Why wasn't I doing that?"
In the book are 7 steps: they'll take you from blank page to job-done.
Selling your product: how to get to the guts of it
How to build a story using psychological drivers, to help people want your product
How to get inspiration to write great copy
How to get a good first draft done
How to develop your draft into copy that will sell
How to polish your copy so people will stay hooked
It’s not just about the copy: get everything in place so people will buy