Go-To-Market Strategy – Proptech Marketing – Strategy, Prototypes, Communications, and Content for PropTech and Smart City Projects – Richard Clunan

Go-To-Market Strategy

  • Sale
  • Regular price €12.000,00

A Go-To-Market Strategy is a map for your full product lifecycle – from idea to exit. Marketing strategy is only one element of this.

You might ask me to articulate your full go-to-market strategy. Or you might want me to handle only the marketing strategy elements.

I can help you:

  • Pinpoint and articulate the market opportunity.
  • Identify the beach-head market you’ll get awareness–interest-desire-action from (sell to).
  • Identify the decision makers, approvers, recommenders, influencers, snipers.
  • Understand and articulate the business issues for decision makers and develop a value proposition that resonates with them.
  • Differentiate from competitors and alternatives.
  • Articulate your product roadmap – evolution of product, and entrance into new markets.
  • Plan a distribution strategy and corresponding sales process.
  • Create a plan to generate qualified leads.
  • Follow-up on qualified opportunities.
  • Articulate an onboarding process that ensures buyers get what they need.
  • Identify areas people in your organisation will need training in, so they can implement these things.
  • Identify partners to increase awareness, interest, consideration, and purchases.