Go-To-Market Strategy

A Go-To-Market Strategy is a map for your full product lifecycle – from idea to exit. Marketing strategy is only one element of this.

You might ask me to articulate your full go-to-market strategy. Or you might want me to handle only the marketing strategy elements.

I can help you:

• Pinpoint and articulate the market opportunity.
• Identify the beach-head market you’ll get awareness–interest-desire-action from (sell to).
• Identify the decision makers, approvers, recommenders, influencers, snipers.
• Understand and articulate the business issues for decision makers and develop a value proposition that resonates with them.
• Differentiate from competitors and alternatives.
• Articulate your product roadmap – evolution of product, and entrance into new markets.
• Plan a distribution strategy and corresponding sales process.
• Create a plan to generate qualified leads.
• Follow-up on qualified opportunities.
• Articulate an onboarding process that ensures buyers get what they need.
• Identify areas people in your organisation will need training in, so they can implement these things.
• Identify partners to increase awareness, interest, consideration, and purchases.