The difference between the Simple and Complex options:
– Many physical consumer products would be Simple.
– A technology product that needs to answer to the concerns and objections of a B2B buyer would be complex.
Some products are priced between these two options. Email me to check – email@example.com
The quality of your Product Pages has a big impact on your conversions.
And they're often the place users land.
We really need to help people buy here.
An effective product page:
- Focuses on things that appeal to the buyer persona the most
- Brings out the benefits for the user’s life
- Deals with objections the buyer might have
- Has emotional punch
- Written in natural language
- Uses 'Power Words'
- Easy to scan – so people can choose to read the full thing or just pick out bits
- Optimised for search engines
- Great images
There are many other buyer psychology principles. I have a head full of them
- For example, on one store the cotton of a clothing product was particularly soft. Giving users 'the why' often increases conversions. So I researched the weaving process, and how that process makes for softer cotton. With an anecdote on the weaving process and softer cotton, conversions increased by 12%.
- For another product, I included a two-line anecdote on how the product improves the user's life. The product got 35% more sales.
- For an SaaS product, I changed the order of features and reworded. With this small change orders increased by $1240 over 1 month. That's almost $15K over 12 months from one small tweak.
That's one list from a trillion others – let me put buyer psychology to work and increase your conversions.
Questions? Contact me.