Drayton Bird, the guy who critiqued David Ogilvy’s copy for him, said:
“Richard has two valuable talents which many far better-known writers have never mastered. He can vary his style. And his work has charm.”
(David Ogilvy is known as The Father of Advertising – see Wikipedia.)
A distinctive voice and personality in your text – a Brand Language – can create a human, emotion-based connection. With that, plus a message that itches inside prospects’ heads, and makes them act, your marketing communications will hook people, reel them in, and fry them up for supper.
I’m updating case studies.
Some are messy right now. Some still need adding to the site.
Ask me for any details you need. Richard@RichardClunan.com